Organizations may lack wellness programs or may have wellness programs that fail to engage most employees on a sustained basis. They may be looking for an affordable alternative that can be rolled out rapidly and connected with internal HRIS and systems infrastructure to encourage meaningful participation. With the current pandemic, there is greater emphasis on overall health and wellbeing, particularly emotional wellness. Companies are looking to incorporate a holistic view of health and wellness for a multigenerational workforce who expect different things from the company provided benefits.